Liver King is the online alias of Brian Johnson, a fitness influencer and entrepreneur known for his primal lifestyle branding. He gained fame by promoting an “ancestral” way of living, which includes:
- Eating raw organ meats (especially liver)
- Barefoot outdoor activity
- Extreme workouts
- Cold plunges and sun exposure
He built a large social media following by living according to what he calls the “9 Ancestral Tenets”, which include eating, sleeping, moving, shielding, connecting, cold exposure, sun, fighting, and bonding.
Controversy:
Despite claiming for years that he achieved his muscular physique naturally through his primal lifestyle, in late 2022, it was revealed through leaked emails that Liver King had been using anabolic steroids and spending over $10,000 per month on performance-enhancing drugs. After public backlash, he posted a video admitting to the steroid use and apologized for misleading his audience.
Business:
Liver King co-owns and promotes several supplement companies, most notably Ancestral Supplements, which sell desiccated (freeze-dried) organ meats in capsule form.
He remains a polarizing figure—some admire his commitment to fitness and traditional living, while others criticize the marketing tactics and dishonesty.
